Car configurators

Certain industries and brands are masters at creating great desirability around their products. The marketers of the automotive industry’s premium brands possess this craft as no other. One of the great tools they have is the car configurator available on their websites. I’ve spent many hours putting together all kinds of cars I would like, ranging from somewhat realistic to totally unobtainable. I’m sure I’m not the only one doing this but I like going through the mental exercise of configuring a car by giving myself limitation in certain areas but giving myself carte blanche in others. Today I’ll walk you through my latest concoction in the following steps.